CORPORATE IDENTITY
A clear corporate identity is important when evaluating a company. It is the foundation for credibility, trust and acceptance of brand power and a decisive competitive advantage. An independent, memorable logo with high recognition forms the basis of a strong corporate identity. The claim and a possible key visual to support recognition are developed from the unique selling proposition (USP) of the company. In order to ensure compliance with the corporate identity at all times, the design guidelines (CD manual) are finally defined. Some technical terms briefly explained …
LOGO / Word Mark / Signet
With the logo you establish your own identity, it serves as a marketing tool and is an ambassador for your company. A good logo has symbolic power and stands above short-term trends. It is memorable, independent and highly recognizable.
USP – Unique Selling Proposition
It represents the outstanding feature that sets your product, service or brand apart from the competition.
CLAIM (advertising message/claim of the company)
The claim is a sentence associated with the company or brand, or just a partial sentence. This can be part of the company logo. It should communicate the company’s claim, its positioning or the unique selling proposition.
KEY VISUAL
A term from the field of marketing, it contributes directly to branding and awareness. Many companies also use key visuals for visual stimuli in their advertising. Emotions and memories are linked to images that directly match the product or brand. Examples of this are the tireless rabbit from Duracell, the cuddly Michelin man or Milka’s purple cow.
CORPORATE IDENTITY
Umbrella term for the overall appearance of a company, defines its profile and clarifies its philosophy, services and working methods. The goal is uniform perception, both internally and externally, which creates trust and contributes to customer loyalty.
CORPORATE DESIGN (visual appearance)
Visual implementation of logo, typography, colors etc. and their application. The design guidelines (CD manual) define how these specifications are to be implemented and essentially define the corporate image, the appearance of your company from the customer’s point of view.
GRAPHIC EXAMPLES
CORPORATE IDENTITY I NOAX TECHNOLOGIES AG
WE INVENTED THE BRAND “NOAX” ..
The development of the company’s corporate identity began with the search for a company name. This was followed by the design of the logo and the handling of all trademark/patent matters, after which the actual definition of the corporate identity begins. The unique selling proposition (USP) of the industrial PCs from noax is reflected in the company’s claim “robust and reliable”. A powerful rhino is the key visual.
SCOPE OF SERVICES IN KEY WORDS
Invention of the company name, implementation as a word mark/logo, development of a key visual and the claim “robust and reliable”. Subsequent definition and determination of corporate identity, corporate design and a CD manual with application guidelines. Design of print documents, such as business papers, stationery, business cards, envelopes, mailing bags, forms, address labels, stamps… Image brochure, product catalogues, series brochures, industry brochures, data sheets, user reports, posters… Development of a product system, the product range becomes customer-friendly for sales and shipping with the help of a web configurator CI development of a partner program with partner logos, information brochures, CI of the partner program and all print documents Internal documents for Power Point presentations, manuals, data CDs, technical documentation, training documents, certificates…
PR AND ADVERTISING
Ad layout, ad campaigns, specialist articles/PR/press work, offprints in the trade press, direct mailings, promotional items for trade fairs…
DESIGN OF TRADE FAIR APPEARANCES
Individually designed, but based on a modular system to enable changing stand sizes and floor plans without any problems. CeBIT Hanover, Hanover Fair, SPS/IPC Drives Nuremberg, LogiMAT Stuttgart, HighTech Olympiaturm, Systems Munich CeBIT Hannover, Hannover Messe, SPS/IPC Drives Nürnberg, LogiMAT Stuttgart, HighTech Olympiaturm, Systems München
IMAGE BROCHURES I OSBRA/BRAUNSBERGER
PRINT DOCUMENTS, IMAGE BROCHURES
We visualize the high quality standards of these high-tech companies in the automotive and commercial vehicle industry. The services of OSBRA Formteile GmbH and Klaus Braunsberger GmbH at a glance: Development, planning, design, toolmaking, models, prototypes, foam parts in PU-RRIM and PU-RIM, film-backed foam parts, flexible foam parts and the entire logistics.
SCOPE OF SERVICES
Image brochures with detailed image processing and creating the printing documents
INDUSTRIAL PC´S I CAITRON
SOLUTIONS FOR CLEANROOM AND FOOD INDUSTRY
CAITRON GmbH is an innovative company that develops high quality and reliable industrial solutions. In addition to the products, we also designed the company’s independent corporate identity, which accompanies the appearance of all communicative appearances of the company.
SCOPE OF SERVICES GRAPHIC DESIGN
Development of the word mark/logo and the reduced form as a signet with key visual of the honeycomb pattern, with subsequent definition and determination of corporate identity, corporate design and a CD manual with application guidelines, as well as design of the website. Business papers and print documents, such as image brochures, data sheets, user reports… Ad layout for print advertising, as well as online formats such as banners and rectangles…www.caitron.de
SERVICES PRODUCT DESIGN
Product design from the first sketch, construction to the finished serial parts
CORPORATE IDENTITY I eurailpool
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CORPORATE IDENTITY OF EURAILPOOL GMBH
Implementation of the company name as a word mark/logo and definition of the corporate identity of eurailpool. Then definition of the corporate design with the design guidelines (CD manual) and development of all print documents, from business papers to brochures, manuals, DVDs, to complex schematic representations of the large machines operated by eurailpool with graphic representations of work processes and material flows. Click on the scheme of “PM 1000 URM” for an example on YouTube.
SCOPE OF SERVICE
Corporate identity, corporate design with design guidelines (CD manual) and design of all print documents Complete development of the new website at www.eurailpool.com and all desired downloads Trade fair appearances in Berlin at the “Innotrans” trade fair, which takes place every 2 years – www.eurailpool.com
BUILDS ON IDEAS I SWIETELSKY BAHNBAU
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RUS 1000 S – Tracks on the assembly line – The new generation
The new generation of RU, ballast cleaning and track renewal in one machine system, is now in use in Europe. The experiences of the RU 800 S were incorporated into the new RUS 1000 S. Click on the picture of the “RUS 1000 S” for a video on YouTube.
GRAPHICS, PRINT DOCUMENTS, ADVERTISEMENTS …
Swietelsky AG, based in Linz/Austria, has branches and subsidiaries in 19 different countries and several thousand qualified employees worldwide. We support your railway construction department with graphic projects up to trade fair appearances.
SCOPE OF SERVICE
Graphics, print documents, advertisements, advertising, schematic drawings, technical documentation, trade fair design … Trade fair appearances in Berlin at the 2-yearly trade fair “Innotrans” and the iaf Münster
